Importance of Blogs for Your Interior Design Business

 

Blogging for Interior Design Business

If you have a business today, the next and most obvious step is to have a website and upload blogs relevant to your product and service. Social marketing platforms might be very popular and in trend. However, what might not have crossed your mind is that blogs are already an established form of communication for showcasing your knowledge and establishing authority as a business. And it will not go out of fashion for at least another 50 years.


Importance of Blogs for Interior Design Business

1. Sharing your design style

A blog allows you to discuss and demonstrate your design style. People communicate with you when they can relate to your design aesthetic. Once they feel connected, they may become customers, or their referrals may bring you more customers. Personal recommendations are still extremely important in word of mouth about businesses, especially if it’s a design-oriented business.

2. Make your audience your cheerleaders

When your audience turns into your brand advocates, they will spread the word about you and your interior design blog and services. People who come to see it can instantly tell a lot about your design aesthetic and sensibility. If those who you have been referred to like it, basically your potential clients, they will become new cheerleaders and help spread the word even further.

3. Collaboration with businesses

Many vendors want people to use their products. Your blog content can discuss good project-related products. What if you can somehow approach those vendors and ask if you could suggest their products to your loyal customers (who are also their ideal clients, by the way) and be compensated for it?


4. Present your work

Share quality content and add your blog to your portfolio. An ideal resume should be no more than two pages. However, the portfolio can be a long one to hold ideas, designs, photos, or even showcase your particular style that helps your stand out. 


5. Bring the community together

The importance of blogging for interior design businesses goes beyond helping you establish yourself as the authority. Blogging can prove to be a fantastic tool to also build a community. 

Communicate directly with other writers or digital marketing professionals in your field of expertise. Think of your space as a community, not a competition. Visit their website, read their blogs, leave comments, and make new friends. Allow them to do the same for you. 


6. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is important for increasing the volume and priority with which your website appears on Google. The more readers who visit your site, the higher is your chance to appear at the top of more search queries. SEO is another reason why your marketing strategy should include both social media platforms and on-site blogs. Visit website to know more.



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